Publications

Textbooks, interactive online books, and practitioner guides covering AI, data analytics, and strategy — written for executives and students alike.

Harvard-style teaching cases based on real African business challenges, designed for executive education programmes and MBA classrooms.

🏆 ESCA Africa Case Conference 2026 · First Place

Peer-reviewed and applied research on marketing analytics, strategy, data science, and economic development across African markets.

In-depth research publications on specific topics in business strategy, public policy, and the application of analytics to African economies.

Collaborate or Commission Research